#TakeChargeWithNoFear seeks to show how having an insurance cover gives you control without fearing the unforeseen striking to your detriment. We shall be demonstrating this vividly with various spheres of life where insurance allows you to be in charge of your fate thereby effectively empowering you. We also keep shining the light on how advantageous it is to acquire insurance through an insurance broker.

Campaign Goals

• To raise awareness on the essentiality of insurance as per IBAU’s mandate.
• To position insurance brokers in pole position for insurance acquisition by emboldening the advantages/benefits.
• To project insurance as the desired goal/lifestyle/stability enabler.
• To further improve insurance uptake through insurance brokers.