Campaign Brief & Rationale

#CheersToNoWorries is a campaign that brings to life the brightness that insurance brings to one’s life in relation to the festive season. In essence, it shows that those with insurance enjoy the holidays without worrying much or at all since they are covered.

It also has a gratitude angle where we are applauding and appreciating those that have taken up insurance and in a special way, for using a broker in the process.

All creatives will have a festive feel.

Duration

It is to run from 1st December to 31st December.

Campaign Goals

• To shine a light on the importance of insurance
• To express gratitude to the insured with a special focus on the ones that utilized insurance brokerage services
• To blend into the festive spirit
• To keep IBAU & insurance brokers top of mind during the festive season.