7th Annual IBAU Conference 2025
A WHOLE NEW WORLD: MAJOR TRENDS SHAPING THE GLOBE
EXECUTIVE SUMMARY
The 7th IBAU Conference, held from April 23rd to 25th, 2025 in Mbarara, Uganda, brought together a diverse group of industry leaders, regulators, and innovators to collectively reimagine the future of Uganda’s insurance sector under the theme “A Whole New World: Major Trends Shaping the Globe.” The conference focused on several key sub- themes shaping the industry’s trajectory. There was a strong emphasis on regulatory modernization, with calls to introduce sandbox frameworks and more adaptive policies to support the growth of Insurtech innovations. Digital transformation was highlighted as a central enabler, with artificial intelligence, mobile platforms, and cybersecurity recognized as critical tools for efficiency, outreach, and resilience. The evolution of brokers was another key topic, advocating for a shift from traditional intermediaries to strategic, tech-savvy advisors offering personalized risk management solutions. Discussions also prioritized inclusive growth, particularly through the expansion of microinsurance and the forging of partnerships aimed at increasing insurance penetration, which currently remains at approximately 1%. Furthermore, the issue of leadership and talent development was addressed, with a focus on ESG-aligned human resource strategies and large-scale upskilling initiatives to close Uganda’s UGX 135 billion annual skills gap. The conference concluded with a unified call to action: to foster collaboration across stakeholders in order to build a resilient, inclusive, and digitally advanced insurance ecosystem for the future.
In his address on “Regulatory Evolution for Market Transformation,” Alhajj Kaddunabbi Ibrahim Lubega, CEO of the Insurance Regulatory Authority, outlined a progressive vision to position Uganda as a leader in Insurtech and inclusive insurance. He called for a shift from rigid compliance to dynamic regulatory facilitation, with a focus on innovation through regulatory sandboxes that enable controlled testing of emerging technologies like blockchain and AI. His strategy emphasized three priorities: adaptive rulemaking to keep regulations current, a digital transformation mandate to build infrastructure and talent for Insurtech growth, and the mainstreaming of microinsurance to enhance financial inclusion. This vision is anchored on three pillars Innovation Architecture (including fast-track licensing and cross-border frameworks), the Inclusion Imperative (simplified microinsurance approval and financial literacy), and Digital Foundations (open standards, shared KYC systems, and RegTech adoption) all aimed at building a resilient, inclusive, and future-ready insurance sector in Uganda.
In his address, Mr. Paul Muhame, Chairman of IBAU, emphasized the need for brokers to redefine their roles and become strategic advisors who offer tailored risk solutions rather than merely selling insurance policies. He highlighted the importance of ethical professionalism, urging brokers to prioritize transparency, client-centricity, and the cultivation of long-term trust with their clients. To remain competitive and relevant in a rapidly evolving market, he advocated for the adoption of digital tools such as customer relationship management (CRM) systems, AI-driven analytics, and omnichannel engagement strategies. Mr. Muhame also stressed the value of collaboration, encouraging brokers to actively partner with insurers, technology firms, and regulators to foster innovation and deliver more responsive, client-focused services.
In his keynote speech, Mr. Mumba Kalifungwa highlighted the urgent need for systemic reinvention in Uganda’s insurance sector amid a landscape shaped by four disruptive megatrends: pandemic aftershocks, climate change, AI disruption, and rising cyber threats. He argued that the traditional “business-as-usual” approach is obsolete, advocating for anticipatory governance, real-time analytics, and adaptive risk mitigation strategies. The pandemic, he noted, should serve as a turning point, pushing the sector toward digital-first operations and inclusive products for vulnerable segments like gig workers. On climate change, he emphasized the need for environmentally aligned underwriting and regulatory pressure to adopt Net-Zero frameworks. While recognizing AI’s benefits, he warned of its ethical risks, calling for explainable AI and governance safeguards. Cybersecurity, he stressed, must become a core competency with robust data governance. He further urged regulators to adopt foresight-driven policymaking and insurers to prioritize access, trust, and inclusive distribution. Concluding, Mr. Kalifungwa issued a call to transform the sector into one that not only manages risk but also actively reduces societal vulnerability.
Subtopic 1 - Human Capital; the New Focus
Ms. Betty Mwagale emphasized that the future of the insurance industry hinges not just on technology and regulation but fundamentally on people how they are led, empowered, and supported. She highlighted generational diversity as a strategic asset, advocating for intergenerational collaboration that merges digital fluency from younger staff with the experience of older generations. She stressed the urgency of continuous upskilling and reskilling in response to technological disruption, while underscoring mental wellness as central to employee productivity and retention. Mentorship was presented as a key driver of knowledge transfer and leadership development. Looking ahead, Ms. Mwagale called for ESG-integrated HR strategies that promote ethical leadership, inclusivity, and sustainability, while preparing talent to collaborate with AI rather than compete with it. Her message was clear: human capital must be placed at the core of insurance sector transformation to build resilient, future-ready organizations.
Subtopic 2 - Leadership is the New Game Changer for Organizations
Ms. Magala Miriam delivered a powerful message calling for a reinvention of leadership within the insurance sector. She argued that traditional authority-based models are outdated and must be replaced by value-driven, servant leadership that emphasizes purpose, empathy, and authentic communication. Central to her message was the need to redefine leadership as a tool for inspiring trust and meaning, not just driving results. She proposed that trust built through autonomy, psychological safety, and ethical alignment has become the new currency of leadership. Drawing on Simon Sinek’s “Start with Why,” she urged leaders to articulate purpose beyond profits and empower teams through decentralized innovation. While acknowledging the role of technology, she emphasized that human connection remains vital, especially in emotionally sensitive client interactions. Miriam advocated for servant leadership practices such as reverse mentoring and inclusive decision-making, and proposed a new competency framework grounded in emotional intelligence, ethical governance, and collaborative leadership. Her closing call was clear: in the digital age, sustainable transformation will come from leaders who balance competence with compassion.
PANEL DISCUSSION; Re-imagining insurance in the New World.
Moderated by Mr. Emmanual Mwaka (CEO, ICEA Lion), the panel comprising Ms. Mendies Mhiribidi, Mrs. Francesca N. Kakooza, Dr. Donato Laboke, and Dr. Tom Buringuriza explored the theme of “re-imagining insurance” in Uganda’s rapidly evolving context. Panelists emphasized the need for a dynamic regulatory environment that fosters innovation while safeguarding consumer interests. They advocated for leveraging Insurtech, ESG-aligned policies, and inclusive microinsurance to build a resilient, future-ready insurance ecosystem. Central to the discussion was the call to shift from transactional sales to relationship-driven customer engagement, using AI, embedded insurance, and storytelling to deliver personalized value. The panel also challenged the sector to rethink its role positioning insurance as a tool for economic resilience, especially in the face of pandemics, cyber threats, and the informal economy. Public-private partnerships and socially conscious actuarial practices were highlighted as essential for mainstreaming insurance into Uganda’s socio-economic fabric. Collectively, the panel concluded that transforming insurance requires innovation, inclusivity, and collaborative action across all industry stakeholders.
DIVERGENT VIEWS
While digital transformation was widely embraced at the conference as a catalyst for modernizing Uganda’s insurance industry, participants voiced critical cautionary perspectives. Key among these was the risk of excluding users with low digital literacy, especially in rural or low-income areas. Without robust user education and intuitive design, technology could become a barrier rather than a bridge. Concerns were also raised about outdated regulatory frameworks, with participants urging for agile tools like regulatory sandboxes and ethical AI guidelines to manage risks such as data privacy breaches and algorithmic discrimination. Additionally, the call for human-centered design was strong highlighting the importance of cultural sensitivity, accessibility, and maintaining human support systems to avoid marginalizing vulnerable groups. In sum, while digital innovation is essential, its implementation must be inclusive, ethical, and grounded in the realities of Uganda’s diverse population.
RECOMMENDATIONS
The conference concluded with strategic recommendations emphasizing innovation, collaboration, and inclusion as the foundation for Uganda’s evolving insurance sector.
For brokers, the key directive was to evolve into client-centered advisors who offer tailored risk solutions and build lasting trust. Adoption of digital tools (CRM systems, chatbots, mobile apps) and an omnichannel approach was urged to enhance customer engagement. Brokers were also encouraged to foster partnerships with regulators, academia, and tech firms, integrate ESG principles into their operations, and build resilient teams through staff development and well-being. Collaborating with institutions like the Insurance Training College to align education with industry needs was also highlighted.
For policymakers, the focus was on fast-tracking regulatory reforms to support technologies like AI, mobile insurance, and blockchain, while remaining agile in addressing risks related to cybersecurity and digital finance. Consumer protection and innovation must be balanced through adaptive regulation, including tools like regulatory sandboxes. Additional incentives were recommended for insurers promoting inclusive, transparent products. Lastly, regional cooperation was deemed vital for tackling cross-border risks, with a call for harmonized regulations and shared infrastructure across East Africa.
FINAL REFLECTIONS AND CALL TO ACTION
The conference concluded with a powerful call for systemic transformation across Uganda’s insurance sector. Stakeholders were urged to view the present moment as a critical opportunity to lead, not follow, amidst global shifts like technological disruption, climate risk, and changing consumer demands. The transformation must be anchored in three core principles: innovation, to create tech-enabled, client-centered solutions; resilience, to build systems that endure shocks; and inclusion, to ensure products serve all, especially marginalized communities.
Strategic action is needed across several fronts: uniting stakeholders under a shared vision; applying behavioral insights to improve product relevance and trust; institutionalizing leadership and talent development; and shifting from reactive to proactive risk management. Ultimately, the sector must evolve to not only respond to change but to drive it.
FINAL MESSAGE:
"Co-create a resilient, inclusive, and future-ready insurance ecosystem."
The conference Corporate Social Responsibility
True to its core values of community impact and social responsibility, the Insurance Brokers Association of Uganda (IBAU) carried out a meaningful Corporate Social Responsibility (CSR) activity in partnership with C-Care at Mbarara Regional Referral Hospital. This initiative was part of the activities for the 7th Annual IBAU Conference, aimed at extending tangible support to vulnerable people within the community.
During the engagement, delegates participated in a series of impactful activities, including:
Free medical checkups conducted by professional healthcare teams
A successful blood donation drive, which collected more than 110 units of blood
Donation of essential medical supplies and necessities to the maternity and children’s wards
IBAU Chairman Paul Muhame led from the front, personally donating blood alongside several delegates. Hospital administrators and beneficiaries expressed deep appreciation for the initiative, noting the significant impact it made on patient care and the welfare of the hospital. The activity not only strengthened relationships within the community but also enhanced IBAU’s reputation as a socially conscious, people-centered organization committed to uplifting lives.
This CSR engagement stands as a powerful reminder that the insurance industry plays a vital role not just in financial protection, but also in supporting and empowering the communities it serves.